Safir is Swedish for Sapphire

We wanted to design a watch that is fun, stylish and with versatility in focus. By doing so, we are thrilled to announce the launch of a new brand under the Celegin family — SAFIR. With SAFIR, we aim to bring you the same dedication to high-quality craftsmanship and design that you love from Celegin, but at a more affordable price range. This exciting new line of watches features reliable Japanese movements while maintaining our commitment to our signature aesthetics and functionality.

Discover SAFIR: Swedish Elegance with a Fun Twist

SAFIR watches embody the essence of the Celegin design, featuring Swedish text and prints that celebrate our heritage. These watches offer a relaxed and fun approach to design, while never compromising on quality. Each piece is crafted with the same attention to detail and aspiration that defines Celegin, making SAFIR the perfect blend of affordability and elegance.

Hajen is Swedish for The Shark

Find all information and specs about the SAFIR Hajen here.

Exclusive Pre-Launch Offer

To celebrate the launch of SAFIR, we are offering a limited pre-launch campaign for our debut diver watch, the SAFIR Hajen:

  • 3500 SEK for a bracelet + strap option watch until July 28th
  • 4000 SEK until the official launch
  • The list price will be 4800 SEK after the launch

This is a fantastic opportunity to own a piece of Swedish craftsmanship at an incredible value.

An New Everyday Diver for Our Enthusiasts

We are delighted to introduce a new diver watch to our collection, following the success of the Celegin Treudd. This new addition has been eagerly awaited by our fans and followers, and we are excited to finally fill this gap in our lineup.

The case back of hajen features a silhouette of the Prionace glauca shark (commonly known as blue shark / blåhaj in Sweden). Another detail making this what we believe is The most fun everyday watch.

Looking Ahead: The Next Generation Treudd

We are also hard at work on the next generation of the beloved Treudd, which we hope to launch next year. Our team is dedicated to developing our concept, of design and functionality to bring you an even more exceptional timepiece.

Explore Our Other Collections

If a diver watch isn’t what you’re looking for, we invite you to explore our other collections:

Thank you for your continued support and enthusiasm. We are excited to embark on this new journey with SAFIR and to keep bringing you the best of Swedish watchmaking.

Stay Connected

For the latest updates and exclusive offers, follow us on our social media channels.

Instagram SAFIR Watches

Instagram Celegin Watches

Facebook group Celegin Watch Club

We look forward to sharing more about SAFIR with you in the coming weeks. Dive into the world of SAFIR and experience Swedish craftsmanship like never before.